Jiangsu Longrich Bioscience Co., Ltd, known also as ‘’ Longrich (Lónglìqí), is a leading Chinese cosmetic company that manufactures a wide variety of household cleaning products, personal care products, healthcare products, oral care products and pet care products.
Longrich has successfully passed the IS09001, IS014001, IS022716: 2007/G-MPC (American Standard), BRC and has set up 8 research and development centers in three continents and we employ about 12,000 employees worldwide.
Founded in 1986, the company has seen a steady growth in its market shares and expansion, making it one of the most successful private companies in national cosmetics and healthcare industry. Our trademarks have been registered in 138 countries and have branches in over 30 countries and regions around the world including Malaysia, Taiwan, Hong Kong, Singapore, Nigeria, Ghana, Gabon, South Africa, Cameroon, Russia, Ukraine, South Korea, Thailand, Philippines, United Arab Emirates as well as the United States.
Longrich will continue to seize opportunities and keep going with its mission to providing a healthy and beautiful lifestyle to all the families around the world, constantly improve the technological content, the quality and added value of products dedicated for the global consumers, speed up the comprehensive promotion of its brands, furthermore, accelerate and spread the corporate culture ‘’Better life, Better future ’’, its brand visibility and reputation across all countries.
Beside the traditional sales and direct sales, we also have a proven experience in OEM and ODM. We help local and international firms manage their entire supply chain in China. We have the capability to provide product research and development, packaging design, raw material procurement, production, warehousing, distribution and sales of all kinds of cosmetics, personal care, household cleaning products, health and pet care products.
PRESIDENT - Sean Xu (CEO)
Welcome to Longrich.
China’s FMCG market is growing fast in parallel with its economic boom. The complexity of today’s buying behavior of the global consumer has increased the need for firms to implement effective and stronger marketing strategies that meets customers’ expectations both in terms of quality and added value.
The past 30-year growth history of Longrich has left us cherished traditions that features a spirit of dedication, diligence and perseverance in everything we do.
In 2014, we took a small step forward towards differentiated competition and have made breakthrough in stock keeping units. Today, we are so proud to know that our products are gaining the trust and recognition from millions of people not only in China but also abroad. Today we continue to invest many efforts into the development of more innovative and high quality products so to meet that even higher expectation from all our clients.
With the guidance of our Chairman, we will develop this year a “new innovative-driven growth strategy”. To be able to do so, we will focus on value management and identify our differentiated strengths in products and services in an effort to realize our unique advantage. We will diversify and improve our information and communication system, streamline internal process, budget control so to upgrade our management efficiency.
We firmly believe that the rigorous, efficient and effective internal management system that we will implement will enable us to stand and position ourselves into this fierce competition of the beauty industry.
Furthermore, we will keep improving customer’s experience by combining experiential marketing and internet marketing together, thus providing a more convenient online and offline shopping environment for all our customers so as to maintain and increase our market share, size and growth opportunity.
I wish Longrich customers, partners and employees fulfilled dreams, good health, great happiness and well-being. We will strive relentlessly to fulfill our mission of being committed to a healthy and beautiful lifestyle.
Thank You.
CHAIRMAN - Xu Zhiwei
In our company we believe in the fact that quality life brings better future. For us that business philosophy is based on combining Innovation and Scientific Research so to propose better life conditions to all the people around the world.
We are a stable and growing company. For years we have complied with full will to comply with social and business ethics with honesty, openness and faithfulness, so to help the society fight against diseases, improve and share better life conditions with all. Our commitment with our shareholders, customers, employees and other stakeholders is to effectively fulfil our responsibilities, obligations and achieve together a sustainable development.
“Everyone dreams of success, but only a few eventually realize their dreams because most of them cannot find a good platform suitable for their career. Longrich provides exactly such a platform for all who have longed for success and never stopped pursuing their dreams.”